Multicultural Use Case
Custom Universe: Targeted TV Reaches High Density Multicultural Groups
As a political candidate toured around the country, the team strategist wanted to use a national TV campaign to raise awareness within the African American, Hispanic, and Asian populations. Be able to tailor different messages to each group.
Use the power of Targeted TV to reach African American, Hispanic, and Asian populations. Run and track appropriate version of ad on each system to coordinate with visits and current topics.
Find 3.3 Times More Multicultural Audiences Anywhere in the Country
50% of African American HHs can be reached by using cable systems covering only 17% of US HHs (330 index)
50% of Hispanic HHs can be reached using cable systems covering only 15% of US HHs (334 index)
50% of Asian HHs can be reached using cable systems covering only 13% of US HHs (386 index)
Targeted TV can deliver a combined concentration of:
3.3 times the national average for Hispanics
3.8 times the national average for Asians
3 times the national average for African Americans
TangoGEO finds the audience. More Info
TangoRED sees what & when they watch. More Info
TangoBUY empowers buyers negotiation. More Info
TangoDASHBOARD uncovers opportunities. More Info
