Media planning technology for the demand side. As the marketing tech division of Centriply, its enterprise-level platforms allow brands and agencies to produce media plans incorporating: mapping, data integration, and ratings delivery while using AI to compare and find media opportunities. No need to wait for vendor packages, or divulge client strategy. Our dedication to accuracy, and thorough reconciliation support your media decisions. Choose a managed service, or self-serve APIs, it's up to you.
The analytics and buying division will get you on the air. Driven by 25+ years of experience, this specialized agency maps out activation to all means of Advanced Linear & CTV advertising delivery. Local cable, CTV, interconnects, broadcast stations, regional sports networks, satellite providers, telcos, and FAST channels. We expect more from TV. This group proves tomorrow's advanced TV advertising works today, so can you.
My planning group needs budget allocation across many types of media in one place, how does this fit in? Cross screen media comparison is vital these days. It's also our product offering to brands and agencies. How can you make informed decisions without knowing how other media types perform? We track the large scale TV audiences down to the ZIP Code to compare network, spot, cable, digital video and even accomodate traditional media like print that has subscribers by ZIP. Do the media vendors want you to know the answers? We do. Contact Us
Do you supply transparency and reporting? Networks, dayparts, and locations, allow you see where your media dollars go. The platform can be licensed as a managed service, or a self-serve solution. An internet connection gets you started because it already works today. Used daily for the last 20 years, it’s not vaporware. It’s a validated, transparent, and low risk solution. Contact Us
Why is geography so important below the DMA level? Granular measurement of matched TV audiences often produces a far greater target impression value for advertisers than just program targeting. Indexing TV audiences anywhere in the country highlights audience concentration and value. We’ve built the foundation for accurate measurement of all media types from the census block up, so you can find out what is available in each ZIP. Contact Us
But I’m a national advertiser, why do I want to geo-target my audience? Network consumption across the whole country is extremely uneven. Tango’s data-driven national TV solution can uncover superior efficiencies. This approach will make a difference in your TV campaigns by:
Is Tango Media Suite a programmatic TV platform? Tango analyzes, plans, and executes advanced TV advertising using the same audience data, speed and automation. So if you have a programmatic HH segment ID list we can match that to linear TV audiences. Our value proposition extends to a deep inventory pool, that goes beyind current limited programmatic offerings. Contact Us
Is it TV advertising specifically, or can it handle other media? TV is our start, but we play well with our media friends. Standard Broadcast/Network TV offerings can be aligned with: Hyper-local Targeted TV, CTV, Interconnects, Local and Regional News and Sports, Satellite Providers, Telcos, and OTT. Print and radio footprints can be layered in TangoGEO, along with a count of digital/mobile opportunities to fill in the holes. Contact Us
As a marketer, we have lots of CRM data, can you handle it? WE LOVE DATA! Our Linear DSP has many APIs that handle all kinds of data. Just a sample of what we ingest and process: political affiliation, Census, Lat/Long, Nielsen, Rentrak, Polk. 1st Party: loyalty programs, ticket sales, inventory delivery tracking, search/IP matches, CDC disease states, even weather triggers. We believe data-driven TV plans are supportive of the entire marketing process. Contact Us
But, on the other hand—if I don’t have much data, what can the Tango platform tell me? A lot can start with a single address, clusters, a congressional district, or the entire country. Comparing the media options available matches audiences that will increase your reach. Our data-driven platform can drive far superior results than traditional buying methods. Contact Us
Can my planners and buyers use this? Yes to both. From the “what ifs?” of planning to the CPM goals of buying. Tango Media Systems changes the advantage to the demand side where you can have the information on the whole marketplace. The client’s metrics are applied so only you know what's important. Contact Us
The analytics and buying division will get you on the air. Driven by 25+ years of experience, this specialized agency maps out activation to all means of Advanced Linear & CTV advertising delivery. Local cable, CTV, interconnects, broadcast stations, regional sports networks, satellite providers, telcos, and FAST channels. We expect more from TV. This group proves tomorrow's advanced TV advertising works today, so can you.
How can my brand get into Advanced TV Advertising? Our team is all about taking the friction out of the Advanced TV process so you get on the air. Audience-based buying for TV is alive and simplified with Centriply. Contact Us
I am looking for a low risk and unique way to make us stand out in a new business pitch, can you help? Centriply is all about new ideas, and a different perspective on what Audience-driven TV campaigns can do. As your partner we can set you apart:
We are a digital advertiser, can Audience-driven TV advertising be an option for me? Absolutely! Digital video brings a data driven, audience approach and optimization ability which unlocks short term goals like sales. Now with applied data at a granular level and tracking of consumption, Centriply unlocks opportunities in TV for digital advertisers that have been hidden until now. Contact Us
Who else do you work with? Over 450 of Fortune 1000 brand advertisers and political groups have leveraged Advanced TV activation. Centriply works with every type of advertiser and agency, ranging from large holding companies with national advertisers, to medium size agencies and boutique specialists. Our heritage began in geo-targeting for the fast pace of political campaigns and includes an extensive list of partners with commercial accounts and digital technology companies. Contact Us
How do I know where my commercials ran? With proof of performance. By posting against affidavits, and using Nielsen reporting you know exactly where they appeared. We are the only independent company in the US that has access to all the cable system footprints across the entire country, regardless of ownership. Advertisers know how many impressions matched to their custom audience are achieved. Contact Us
Are you a rep? No. We consider ourselves "Buyer Without Borders" not limited to DMAs or rep agreements. We don’t purchase and hold media from contracted providers. We work for brands and agencies. Contact Us
How are you different from cheap aggregators? With Centriply you get:
Use of the same Claritas segments and extend the coverage areas with cable, CTV, Telco or Satellite to bridge the gaps all the way up to broadcast. Contact Us
Can’t the vendors do this analysis for me? Some reps can do parts of this process. But your strategy and your data are your advantage. Knowing inventory breaks across the most closed segment of media, the cable systems, gives you—the demand side—powerful capabilities and insights into the media marketplace. Contact Us