Use Targeted TV campaign to increase Rx brand sales and be HIPAA compliant for several disease states.
Identify the greatest number of asthma sufferers in the smallest possible household universe in order to increase media efficiency. Further investigation confirmed a solution for COPD and Diabetes.
Expand campaign nationally. Apply data to further increase value of impressions: such as environmental (i.e. pollen count, air quality factors) or programming (i.e. MRI.)